It’s a century’s old trend. One of the first cuts from business budgets when sales go down are advertising expenditures.
And when the COVID Panic struck and politicians locked down people and economies, cut-away they did.
From newspapers and TV to online media and social media sites, while viewership’s are rising, ad revenue are diving.
The latest loser is Twitter. While they added 20 million new users in 2020’s second quarter, revenues dropped 19 percent year-on-year… registering a $1.2-billion loss during the quarter.
PUBLISHER’S NOTE: As Trends Journal readers know, all digital publishers have been hard hit by the current crisis. Some have closed; many have laid off workers. The result, for better or worse, is fewer information sources will survive and less information will be available online.