The world’s largest cosmetics manufacturer is predicting “a fiesta of make-up and fragrances” once the COVID pandemic subsides, similar to the exuberance of the 1920s that followed World War I, CEO Jean-Paul Agon said in comments quoted by the Financial Times.

“Putting on lipstick” – pointless when everyone is wearing masks – “will be a symbol of returning to life,” he added.

The owner of Maybelline and other global brands announced a fourth-quarter rise in e-commerce and sales in China, softening losses booked earlier in the year as the pandemic raged.

Sales rose 4.8 percent for the period to €7.9 billion, beating analysts' expectation of a 3-percent expansion.

L’Oreal saw its Chinese sales rise 27 percent last year, making Asia – no longer Europe – the company’s second-largest market behind the U.S. 

For 2020, L’Oreal’s net profit dropped 5 percent to €3.8 billion, a loss limited by cuts to marketing and product development as well as general costs.

During 2020, the cosmetics industry shifted its concentration from facial make-up to skincare and general wellness, as contacts among people were drastically curtailed and customers bunkered at home.

TREND FORECAST: Yes, as we had forecast, when the lockdowns are lifted, it will be party time for the young and the restless. This will be a once-in-a-lifetime unique break out that will provide rewarding opportunities for OnTrendpreneurs® to fulfill the needs and desires of a generation that wants to forget the past and live life to the fullest. The Trends Journal is identifying the new looks, sounds, and styles that will launch the Roaring 2021s and beyond.

1 Comment
  1. harlow53 2 weeks ago

    Since I am a heterosexual male and a Baptist, I won/t be purchasing lipstick and other cosmetics but I will consider a stock option on GameStop. Oh how weak we mortals be!!!

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