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is a sample of what you will find in the Trends
Journal®... |
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Vol. XV, No. 1
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Top
Trends for 2007
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Winter Issue 2007
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ChinaMerica |
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America
owned the 20th century, but it won't own the 21st.
While no power on Earth is emerging to rival the
superpower's former status, China will weigh in
as the world's economic heavyweight as well as
a major military contender long before the end
of the century. As
China booms and thrives and the US declines
and weakens, the former Cold War enemies are
exchanging roles on how to govern and how to
run an economy.
China is becoming more American,
and America is becoming more Chinese.
... For the rest of the story, read the
Trends
Journal.
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The Internet Candidate |
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The
opening salvos of the 2008 US Presidential Campaign
will be fired over the Internet. Previously restricted
by financial costs reserved only for the super
rich and/or anointed party members, the low cost
of an Internet entry run for President will become
the 21st century leveler … permitting a
newcomer who's beholden to no one … to now
be able to reach everyone. While
the Internet has been on the scene for the last
three presidential races, its universal embracement
has now made it the entertainment and information
source of choice for Global Age citizens. With
half the web users attracted to social networking
sites, the MySpace and Facebook crowds prefer
the Internet's YouTube over the Networks' book
tube.
... For the rest of the story, read the
Trends
Journal.
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Systemic Recession |
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The
US is sliding into a long-term economic downturn.
Weighed down with massive loads of debt and locked
into jobs that limit opportunities to pay it off,
the paycheck to paycheck public will feel the
pinch in their pocketbooks and businesses will
be hit hard in their bottom lines long before
recession becomes "official."
... For the rest of the story, read the
Trends
Journal.
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Re-United States |
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The
Red vs. Blue Wars have subsided, with no evidence
from the election of 2006 of a great divide. From
Congress to local races, former "Red"
states went "Blue" in a general vote
of no-confidence by a fed up public that wanted
"change." With
few fresh ideas of their own, and focused on
the big 2008 presidential prize, the Democrats
will make decisions that will do little to polarize
the electorate, while using their power to expose
Republican missteps, violations and misdeeds
of the past six years. Absent a major terror
strike or an economic, man-made or natural disaster
… the next two years will serve to heal
many of the nation's open wounds of fractionalism
that have deepened over the past six.
... For the rest of the story, read the
Trends
Journal.
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Plantation Economy |
| Working
longer, commuting farther and sinking deeper into
a financial hole, America's middle class is shrinking,
the rich are getting super rich … and the
wealthy can afford to buy entire countries. It
will only get worse. America is drowning in debt,
mired in war and losing business to competition
it didn't have before. Manufacturing
has been shipped overseas, and the replacement
"service economy" worker has gone
deeper into debt to pay the bills. Stocking
shelves at Wal-Mart, floor walking at Home Depot
or stuck in a cubicle job with no way out, the
working majority are climbing down the ladder
of success.
... For the rest of the story, read the
Trends
Journal.
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Old School is Cool |
| Not
thrilled with the present and pessimistic about
the future, Americans young and old, rich and
poor - all colors, classes and creeds -- are looking
to the past to find superior values and higher
quality than what they're getting today. From
popular culture to political choices … in
food, fashion and design … in virtually
every sector and all walks of life, there's a
yearning for what was. The nation
hears from music legends and big screen stars
of times gone by with complaints of how bad
the music sounds and how banal the movies are.
According to a June 2006 Roper Poll, 66 percent
of Americans see the 1950s, 60s and 70s as better
than today. A Pew Research Center Poll shows
over half of adults believing that their children's
future will be worse than the present times.
... For the rest of the story, read the
Trends
Journal.
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Medical Tourism |
One
constant in good times and bad is personal health,
and how to preserve it. Like executives and entrepreneurs
that scour the earth to find the best countries
to do the best deals for the best price, today's
consumers are globetrotting to find the best prices
for the best medical treatments.
... For the rest of the story, read the
Trends
Journal.
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American Beauty |
| After
several years of getting the global cold shoulder,
the world is starting to again warm up to the
USA. Following the US midterm elections, defeat
of the Republican Party was reported by the world
press as a hopeful sign that a White House without
a Congressional majority to support its war efforts
would soften its hard line rhetoric and put away
its big stick. Although
the US gets low scores for the way it acts on
the World Stage, America is still seen by nationals
of rapidly developing nations as the land of
opportunity. With the cooling down of tensions
underway, advertising/marketing themes that
accentuate the finer elements of the American
way, while respecting the norms and mores of
the hosting country, will help sell products.
... For the rest of the story, read the
Trends
Journal.
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TechnoTribalism |
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The
tribes of the world are uniting. Tied together
by the arteries of the information superhighway,
citizens of common dreams and common causes are
forming human bonds that transcend national borders,
religious beliefs and political ideologies. Still
in its youth and growing with unbound vitality,
the exploding Internet is unleashing powers to
the people that will change the way the world
is run … and who will run it.
Bigger than blogs and more
influential than the social networks, TechnoTribes
will rally masses with calls for action when
rights are violated, lives threatened and/or
change is needed. Distrusting of politicians
and critical of their leadership skills, the
egalitarian tribes will unite those who share
civic interests, follow moral codes and believe
in universal truths.
... For the rest of the story, read the
Trends
Journal.
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Whatever
you do, whatever your interests, The Trends
Journal® will help you do it better by
preparing you to anticipate and profit from change. |
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The
Trends Journal® distills the voluminous
ongoing research of The Trends Research Institute®
into concise, readily accessible form. By tracking
300 separately defined domestic and international
trend categories including: business,
economics, politics, social developments, education,
health, science, technology, philosophy, the arts,
entertainment, and fashion - four times
a year, The Trends Journal® establishes
the connections that others fail to see or misinterpret.
Its Globalnomic® method cuts through the confusion
of information overload and zeroes in on the trends
that will shape the future.
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The
Trends Journal®:
- Allows you to anticipate,
recognize and preempt significant changes
in virtually every field of modern life.
- Alerts you to the trends
that motivate or that result from change and
that will in turn shape the future.
- Identifies short- and
long-term strategies for profiting from trends.
Individual readers from
every walk of life, along with small businesses,
corporations, industries, trades, professions,
educational and religious institutions ... all
can put The Trends Journal®'s trend
forecasts and trend analyses to practical use. |
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