| |
|
| Below
is a sample of what you will find in the Trends
Journal®, a quarterly publication |
|
|
Vol. XVIII, No.1
|
Top
Trends of 2010 |
|
Winter 2010
|
|
|
|
| |
|
The Collapse of 2010 |
| |
In November of 2007, we predicted the "Panic of ’08." There was a panic. In November of 2008, we forecast the "Collapse of ’09." In March ‘09, the global equity markets collapsed. But before they could crash all the way to the ground, a scaffold of emergency props was erected. An unparalleled array of government cash infusions, rescue packages, bailouts and incentives papered over the crisis.
Today, even as government spokesmen and the major media proclaim that the world is emerging from its near-cataclysmic recession, we predict the "Crash of 2010." The rising equity markets, on which claims of recovery are based, are worlds away from the hard reality of the streets.... |
Terrorism 2010 |
| |
While we can’t predict precise dates or the magnitude of terror attacks, we can be fairly certain they are on the way. The “Fort Hood Gunman” is being recognized by the intelligence community as the poster boy for an alarming new terror phenomenon termed “lone-wolf, self-radicalized gunmen.”
Years of war in Afghanistan and Iraq – and now Pakistan – have intensified anti-American sentiment and increased the number of individuals seeking revenge. NATO allies contributing troops to the wars will also be targeted......
|
Not Welcome Here |
| |
In 2010, the anti-immigration movement, long building, will arrive and stay in the US and abroad. America and Europe, with their immigrant populations close to double digits, are experiencing an identity crisis.
In Europe, fear and resentment of Muslims has led to huge gains for anti-immigrant political parties. In the US, with mid-term elections coming up, what to do about the “illegals” will be a hot- button issue that will top the political agenda and serve as a galvanizing force for a new party.....
|
Mothers of Invention |
| |
The ongoing shock to the economic system is rebooting “Yankee ingenuity.” The need to overcome the effects of reduced individual buying power will lead to the invention of a new class of product which will be a major trend of 2010 and into the future: “Technology for The Poor.”
Growing
with the same speed as the Internet Revolution,
the trend will be recognized, explored and exploited
by legions of skilled but jobless geeks, innovators
and inventors who will design and launch a new
class of products and services affordable by
millions of newly downscaled Western consumers......
|
|
| |
|
|
|
Depression Uplift |
As times get tougher and money gets scarcer, one of the hottest new money-making, mood-changing, influence-shaping trends of the century will soon be born. We forecast that this will be “Elegance” in its many manifestations.
The trend will begin with fashion and spread through all the creative arts, as the need for beauty trumps the thrill of the thuggish. A strong, do-it-yourself aspect will make up for reduced discretionary income, as personal effort provides the means for affordable sophistication.....
|
|
Neo-Survivalism |
In 2010, survivalism will go mainstream. Unemployed or fearing it, foreclosed or nearing it, pensions lost and savings gone, all sorts of folk who once believed in the system have lost their faith.
Motivated not by worst-case scenario fears but by do-or-die necessity, the new non-believers, unwilling to go under or live on the streets, will devise ingenious stratagems to beat the system, get off the grid (as much as possible), and stay under the radar......
|
|
TB or not TB |
About two-thirds of Americans are Too Big (TB) for their own good and everyone else’s. We forecast a massed revulsion for TB in all its manifestations – obesity is only the most obvious.
Everything in America is TB . Houses, cars, debt loads, deficits, state budgets, the states themselves, foreign aid, military budgets, bureaucracies local, state, federal and “too big to fail” businesses – they’re all Too Big.
Apart from government action, the “Shape Up” trend will provide a wide array of business opportunities.....
|
|
Not Made in China |
A “Buy Local/My Country First” backlash will be the first sign of what we forecast will become a massive, “circle-the-wagons” movement. We forecast a “Not Made in China” consumer crusade that will spread among developed nations, leading to trade wars and protectionism.
Craftspeople
and small manufacturers that can establish a
reputation for quality products will be able
to build thriving micro-brands, while marketers
who can amalgamate micro-cooperatives into true
local commerce organizations will carve a solid
niche for themselves......
|
|
|
|
The Next Big Think |
| |
The next colossal casualty of the Internet Revolution will be TV/cable networks. Technological innovations already in place will enable enterprising upstarts to gouge out large chunks of market share from daytime, primetime, news and opinion-based programming.
Just as the print media was blindsided by the online assault and responded with strategies that proved counterproductive, the networks are already making moves guaranteed to weaken their franchises. Techno-guerilla warriors, producers, impresarios, entrepreneurs and investors will not only carve out lucrative niches, but will also prove influential in effecting sociological, cultural and even political change......
|
|
|
|
|
|
| |
| |
Whatever
you do, whatever your interests, to stay ahead
of the times and prepare for the future, you need
the Trends Journal®.
There is nothing like it anywhere! |
|
|
|
| |
The
Trends Journal® distills the voluminous
ongoing research of The Trends Research Institute into
concise, readily accessible form. By tracking 300 separately
defined domestic and international trend categories
including: business, economics, politics, social
developments, education, health, science, technology,
philosophy, the arts, entertainment - four
times a year, the Trends Journal® establishes
the connections that others fail to see or misinterpret.
Its Globalnomic® method cuts through the confusion
of information overload and zeroes in on the trends
that will shape the future.
|
|
|
The
Trends Journal®:
- Allows you to anticipate
change, recognize the implications, and take
proactive strategies
- Alerts you to the trends
shaping the future in over 300 different trend
categories
- Identifies short and long-term
strategies and action plans for profiting
from trends
Individual readers from
every walk of life, along with small businesses,
corporations, governments, industries, trades,
professions, educational and religious institutions
... all can put the Trends Journal's®
trend forecasts and trend analyses to practical
use.
Added
Value:
When
you subscribe to the
Trends
Journal® you'll
also receive
Trend
Alerts®
and
Trends
in The News®
features on a need-to-know
basis, extra information to keep you well-informed
throughout the year. (When current events of
major social, economic and political significance
occur, we notify our subscribers of their implications.)
|
|
Put
your money where your mind is®
Click here to subscribe
to the
Trends Journal®,
a quarterly publication |
|
|
|
|
